The proliferation of video content and the evolving ways in which it is consumed across the globe have placed a significant strain on traditional content management and distribution supply chains.
More video content is being produced than ever before – from long-form, high-budget production of blockbuster films, to short-form, low-budget production by social influencers. Prosumer production tools, high speed internet, and existing audiences on super aggregators like Facebook, Youtube, and Snap are allowing content to reach global audiences like never before.
With so much content available, consumers are increasingly cutting the cord and expect content on any device at any time, fostering a rise in OTT platforms that deliver to any screen anywhere in the world. With that, comes a significant increase in supply chain complexity.
This global content market is also leading to unprecedented demands for content localization and compliance. When launching in a new territory, OTT platforms require significant scale to localize the thousands of hours of content needed to ensure a broad offering from the onset. Couple each of these factors with the time constraints that come with content licensing windows and the extreme complexity of the market becomes clear.
The processes that have historically managed content transformation and global distribution have had difficulty keeping up with this rapidly evolving landscape, leaving stakeholders with a set of independent, disparate partners to manage the content supply chain. The challenge for the industry is how to bridge the gap between traditional service providers and what is needed today – a simple platform capable of addressing the supply chain’s complex demands.
Irrespective of the type of content – high-budget or low, short-form or long – it must be packaged and localized at scale in order to maximize reach, appeal to the broadest audience possible, and ultimately be monetized. Deluxe’s scale, technology, and relationships mean we play a pivotal role in the industry’s evolution – serving as a centralized partner that can handle all the intricacies of this content standardization and delivery process, saving content producers the cost of developing multiple specialized internal supply chains and helping to maximize value for each piece of content.
To this end, Deluxe has grown and invested in new technologies that will help create an open architecture platform capable of adapting and specializing to meet a broad set of unique content distribution needs. Deluxe Localization with Sfera – a cloud-based advanced video services and workflow management platform – ensures the scale of a global day-and-date blockbuster release in all languages can be achieved. The Deluxe MediaStore – a secure end-to-end solution to streamline content sales and marketing – helps to manage, market, license and deliver content, as well as streamlines sales and distribution. Deluxe MediaCloud – a suite of state-of-the-art cloud-based software – provides broadcast quality tools to manage scheduling and master control all through a browser. Plus, Deluxe’s Broadcast Delivery Network enables IP transport of crisp uninterrupted video including rich video formats such as 4K – for content owners and broadcasters worldwide.
These cloud based technologies and services are the backbone of a platform with the requisite capability and scale to standardize and provide visibility to elements from production to distribution. A more data driven, service oriented supply chain can serve the industry at large by making content more easily discoverable, accessible and simpler to monetize.